What is a Teardown?
At all major game developers, product managers regularly produce teardowns. A teardown is an in-depth analysis of a competitor’s product, designed to highlight what can be learned. Product managers then pass these teardowns on to their internal development teams to help them make better products.
The industry term for this analysis is Teardown, and if you’ve never heard that before, it’s because the information Teardowns contain is so valuable that they are rarely shared publicly.
Teardown Club is the steady stream of leading edge competitor analysis that your product management and design teams need to make profitable games.
What does a Teardown contain?
A teardown is usually delivered in PowerPoint format and contains the following:
- Executive Summary
- Monetization Features/Economy Breakdown
- Context/Background/Genre Competitors
- Retention/Compulsion Loop Breakdown
- Core Loop Analysis
- Viral Loops Analysis (if applicable)
- First Time User Experience (FTUE) Overview
- Summary with Key Takeaways